Hello
UNLIKELY ICONS
A CHIEF AMONGST YOUR TRIBE
Born from an idea and desire that has long been stuck in my head,
Unlikely Icons was formed in early 2022.
For as long as I can remember I’ve loved looking good whilst doing what I love. From standing on the terraces supporting my team, carp fishing, hiking, attending a gig or just going out for a pint, I have always had a vivid idea in my head of how I wanted to look whilst doing it…and when I nail that look I feel full of confidence.
However, I’ve found that it is often hard to find clothes that live up to that clear image I have in my mind and so this is where Unlikely Icons was born: an independent clothing label, helping you to dress the part whilst still standing out from the crowd.
FAQ.
Why a Headdress? The whole ethos of our brand is helping you to feel good about the way you look. A Chief amongst your tribe.
What is an Unlikely Icon? I thought this name summed us up quite well. No matter who you are, you can be iconic by feeling great about yourself.
ENCLOTHED COGNITION - The effect which clothing has upon a persons mental process and the way they think, feel, and function.